HIV and AIDS

Many Shades of Gay was a multimedia campaign that ran from June 2012 to October 2014. It communicated that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community, and focused on encouraging...

It’s Time is a campaign created by the San Mateo County STD/HIV Program to encourage residents, specifically youth and young adults, to get tested for STDs and HIV. Residents can call, text, or go to www.smchealth.org/std for testing information. San Mateo County has an STD clinic as well as Testing...

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a...

Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages...

The Empowered campaign highlights the power of ALL women to change the course of the disease, as well as make a difference through every day actions, whether they are mothers, daughters, sisters, friends, partners. Empowered is under the Greater Than AIDS campaign umbrella. Grammy Award-winning...

The Graying of AIDS was initially produced for Time Magazine in 2006, as both a photo and multimedia essay to draw attention to the aging demographics of people living with the virus in the United States. Publication was timed to coincide with the release of ACRIA‘s groundbreaking ROAH study during...

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads...

It’s Never Just HIV was a PSA and print-driven campaign aimed at increasing condom use among young MSM in New York City. The campaign emphasized the co-morbid medical conditions for which individuals diagnosed with HIV are at increased risk, including anal cancer, osteoporosis and dementia. It’s...

Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide...

ru2hot? was a small campaign designed to teach HIV-negative men who have sex with men in Seattle the signs and symptoms of acute HIV infection so that they could recognize these signs and seek HIV testing.