HIV and AIDS

The Graying of AIDS was initially produced for Time Magazine in 2006, as both a photo and multimedia essay to draw attention to the aging demographics of people living with the virus in the United States. Publication was timed to coincide with the release of ACRIA‘s groundbreaking ROAH study during...

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads...

Be The Generation was created to promote awareness, understanding, and support for biomedical prevention research, including HIV vaccines, microbicides, pre-exposure prophylaxis research (PrEP) and treatment as prevention (TasP). The campaign was initiated under the National Institute of Allergy and...

The Learn the Link campaign continues to raise awareness among the young generation of the real risks of drug use for transmitting HIV, and it encourages them to share this information with their peers to prevent the spread of this disease. The campaign uses TV, print, and Web public service...

It’s Never Just HIV was a PSA and print-driven campaign aimed at increasing condom use among young MSM in New York City. The campaign emphasized the co-morbid medical conditions for which individuals diagnosed with HIV are at increased risk, including anal cancer, osteoporosis and dementia. It’s...

Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide...

ru2hot? was a small campaign designed to teach HIV-negative men who have sex with men in Seattle the signs and symptoms of acute HIV infection so that they could recognize these signs and seek HIV testing.

Since its inception in 2000, HIV Stops With Me is a multifaceted, national social-marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues. The campaign focuses on...

Status Sexy is a grassroots movement to increase testing and decrease the stigma around HIV for young men. This site is a place for young men to get the facts on HIV and express themselves as the generation that has only known the world with HIV/AIDS as a part of it. No matter the outcome of the...