HIV and AIDS

Many Shades of Gay was a multimedia campaign that ran from June 2012 to October 2014. It communicated that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community, and focused on encouraging...

It’s Time is a campaign created by the San Mateo County STD/HIV Program to encourage residents, specifically youth and young adults, to get tested for STDs and HIV. Residents can call, text, or go to www.smchealth.org/std for testing information. San Mateo County has an STD clinic as well as Testing...

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a...

The Empowered campaign highlights the power of ALL women to change the course of the disease, as well as make a difference through every day actions, whether they are mothers, daughters, sisters, friends, partners. Empowered is under the Greater Than AIDS campaign umbrella. Grammy Award-winning...

The Graying of AIDS was initially produced for Time Magazine in 2006, as both a photo and multimedia essay to draw attention to the aging demographics of people living with the virus in the United States. Publication was timed to coincide with the release of ACRIA‘s groundbreaking ROAH study during...

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads...

Be The Generation was created to promote awareness, understanding, and support for biomedical prevention research, including HIV vaccines, microbicides, pre-exposure prophylaxis research (PrEP) and treatment as prevention (TasP). The campaign was initiated under the National Institute of Allergy and...

The Learn the Link campaign continues to raise awareness among the young generation of the real risks of drug use for transmitting HIV, and it encourages them to share this information with their peers to prevent the spread of this disease. The campaign uses TV, print, and Web public service...

It’s Never Just HIV was a PSA and print-driven campaign aimed at increasing condom use among young MSM in New York City. The campaign emphasized the co-morbid medical conditions for which individuals diagnosed with HIV are at increased risk, including anal cancer, osteoporosis and dementia. It’s...

Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide...