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Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who have...

Many Shades of Gay was a multimedia campaign that ran from June 2012 to October 2014. It communicated that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community, and focused on encouraging...

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a...

In partnership with Entre Hermanos, Seattle & King County’s HIV/STD Program launched the All Together: The Latino HIV Testing Campaign/Campaña Latina para la Prueba del VIH to promote HIV testing in Latino communities. Entre Hermanos is a community-based organization that serves Latino LGBT...

The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working with...

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads...

The New York State Department of Health's Take Control! public health campaign is designed to provide New York State teens and young adults with information and local resources to promote positive sexual health. The campaign supports and encourages responsible sexual health choices including...

Status Sexy is a grassroots movement to increase testing and decrease the stigma around HIV for young men. This site is a place for young men to get the facts on HIV and express themselves as the generation that has only known the world with HIV/AIDS as a part of it. No matter the outcome of the...

It’s Never Just HIV was a PSA and print-driven campaign aimed at increasing condom use among young MSM in New York City. The campaign emphasized the co-morbid medical conditions for which individuals diagnosed with HIV are at increased risk, including anal cancer, osteoporosis and dementia. It’s...

Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages...