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Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages such as "Whose life could you change with love?" It was developed in response to a CDC study which found a large increase in HIV infection in young African American gay and bisexual men in Milwaukee. Anti-gay discrimination was identified as a significant factor in the transmission of HIV in the gay community, especially among gay and bisexual men of color.
Format:
Billboard,
Print,
Radio,
Social media,
Web site
Campaign Started Date:
ID:
170
- Changing Attitudes
- Increasing Conversations/Dialogues
- Raising Awareness
- Reducing Rate of Infection
- Reducing Stigma
- HIV and AIDS
- State
Dyon Bryant, Program Coordinator