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Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages such as "Whose life could you change with love?" It was developed in response to a CDC study which found a large increase in HIV infection in young African American gay and bisexual men in Milwaukee. Anti-gay discrimination was identified as a significant factor in the transmission of HIV in the gay community, especially among gay and bisexual men of color.
Campaign Website:
Date Created:
Campaign Format:
Billboard
Print
Radio
Social media
Web site
Contact Person:
Dyon Bryant, Program Coordinator
Contact Phone:
414-390-0444
Contact Email:
Organization Name:
Diverse and Resilient
Campaign Objectives:
Changing Attitudes
Increasing Conversations/Dialogues
Raising Awareness
Reducing Rate of Infection
Reducing Stigma
Audiences:
Black or African American persons,
Hispanic or Latino persons,
LGBT Populations,
Men Who Have Sex With Men(MSM)
Geographic Area:
State
Focus Area:
HIV and AIDS
Facebook URL:
Campaign ID:
170
Last Updated: