![Acceptance Journeys Logo](/sites/default/files/styles/max_650x650/public/images/campaign/88af8729104b3ffb7b6db0fe27b3f4c3.jpeg?itok=u0a6Xl9p)
Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages such as "Whose life could you change with love?" It was developed in response to a CDC study which found a large increase in HIV infection in young African American gay and bisexual men in Milwaukee. Anti-gay discrimination was identified as a significant factor in the transmission of HIV in the gay community, especially among gay and bisexual men of color.