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The I Love My Boo campaign seeks to address homophobia and reduce the spread of HIV with its precise focus on populations most susceptible to the disease. Featured throughout New York City, ILMB directly challenges homophobia and encourages all who come across it to critically re-think notions of love.
Format:
Billboard,
Print,
Social media,
Web site
ID:
203
- Changing Attitudes
- Increasing Conversations/Dialogues
- Increasing Education
- Increasing Testing
- Raising Awareness
- Reducing Rate of Infection
- Reducing Stigma
- HIV and AIDS
- State
David Hind