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TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.
Format:
Print,
Web site,
Social media,
Other
Campaign Started Date:
ID:
175
- Changing Attitudes
- Increasing Conversations/Dialogues
- Expanding Knowledge
- Reducing Rate of Infection
- HIV and AIDS
- STD/STI
- Local
Matt Prior