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TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.
Campaign Website:
Date Created:
Campaign Format:
Print
Web site
Social media
Other
Other Campaign Format:
Condom art contest, online contests, iCondom Philly app
Contact Person:
Matt Prior
Contact Phone:
215-685-6800
Contact Email:
Organization Name:
Philadelphia Department of Public Health
Campaign Objectives:
Changing Attitudes
Increasing Conversations/Dialogues
Expanding Knowledge
Reducing Rate of Infection
Audiences:
Youth/Teens
Geographic Area:
Local
Focus Area:
HIV and AIDS
STD/STI
Facebook URL:
Twitter URL:
Campaign ID:
175
Last Updated: