The campaign encourages people of all ages to get tested for HIV and reminds people that "regardless of age, people can be at risk for HIV if they have unprotected sex or share needles." The images used in the campaign reflect the diversity of women and men in terms of age, race and culture.
- Reducing Rate of Infection
- Reducing Stigma
- Raising Awareness
- Changing Attitudes
- Increasing Testing
- Increasing Education
- Increasing Conversations/Dialogues
- Expanding Knowledge
- HIV and AIDS
- Local
