Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.
Other Campaign Format:
Search engine ads, digital billboards
Colorado Department of Public Health and Environment
Reducing Rate of Infection
HIV and AIDS