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Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.
Format:
Billboard,
Web site,
Television,
Social media,
SMS/Texting,
Print,
Other
Campaign Started Date:
ID:
167
- Reducing Rate of Infection
- Raising Awareness
- Increasing Education
- STD/STI
- HIV and AIDS
- State
Brandon Williams