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Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.
Campaign Website:
Date Created:
Campaign Format:
Print
Television
Billboard
Web site
Social media
SMS/Texting
Other
Other Campaign Format:
Search engine ads, digital billboards
Contact Person:
Brandon Williams
Contact Phone:
720-314-8299
Contact Email:
Organization Name:
Colorado Department of Public Health and Environment
Campaign Objectives:
Raising Awareness
Reducing Rate of Infection
Increasing Education
Audiences:
Youth/Teens
Geographic Area:
State
Focus Area:
HIV and AIDS
STD/STI
Facebook URL:
Youtube URL:
Twitter URL:
Campaign ID:
167
Last Updated: