Advocacy/Communications

This report includes a description and evaluation of a national media campaign that Development Media International (DMI) conducted in April 2006 to promote treatment of tuberculosis (TB) in Brazil, in partnership with the Ministry of Health of Brazil, the World Health Organization (WHO), and the United States Agency for International Development (USAID). The campaign included 3 television spots and 10 radio spots broadcast over a 30-day period.

This resource provides a patient’s perspective by presenting one patient’s story of being on home isolation.

This book takes a historical look at the power of posters to persuade people to change their behaviour. It charts decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The book contains a large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian.

The National Cancer Institute’s newly released publication, Making Data Talk: A Workbook, assists public health practitioners, scientists, health educators, clinicians, researchers, students, and statisticians to understand the critical roles data play in communication. The workbook offers recommendations about selecting and presenting data and introduces the Organize, Plan, Test, Integrate framework, which guides public health practitioners on how to present health data to lay audiences.

This poster was designed educate members of the Navajo Nation about the conditions that put one at risk for TB.

WHO and the Stop TB Partnership point to three key actions needed to improve TB care and prevent TB deaths in children, which are outlined in this advocacy brochure.

This website contains multiple resources for World TB Day, including educational materials and tips for conducting community outreach.

This issue discusses a nurses’ relationship with a Vietnamese couple affected by TB. It highlights some challenges in communication, and how they were overcome. The issue also includes information on communication styles and use of open-ended questions.

This curriculum is designed for training TB control professionals, NGOs, and civil society activists at national and local levels who are involved in advocacy, communication, and social mobilization (ACSM) efforts. It is designed to provide country-level staff with the specific knowledge and skills to plan, implement, and evaluate effective ACSM interventions linked to specific TB control objectives. The document consists of four files: the curriculum itself, plus annexes for trainer's guides, handouts, and work sheets.

This report details the activities of the International Union Against Tuberculosis and Lung Disease (The Union) for the year 2008.