Mass Media Campaign to Help Eliminate TB in Brazil: Final Report
This report includes a description and evaluation of a national media campaign that Development Media International (DMI) conducted in April 2006 to promote treatment of tuberculosis (TB) in Brazil, in partnership with the Ministry of Health of Brazil, the World Health Organization (WHO), and the United States Agency for International Development (USAID). The campaign included 3 television spots and 10 radio spots broadcast over a 30-day period.