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Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide. In order to reach as many households as possible globally, all Staying Alive content is available to third party broadcasters rights-free. Staying Alive has a set of core beliefs and values – that change lies in the hands of young people. If the dynamics of the HIV epidemic are really to alter, then it is imperative that this generation be informed and empowered.
Campaign Website:
Campaign Format:
Other
Print
Social media
Training
Web site
Other Campaign Format:
Video
Contact Person:
Julie Allen
Contact Phone:
999-999-9999
Contact Email:
Organization Name:
MTV
Campaign Objectives:
Building Followership/Partnerships
Changing Attitudes
Expanding Knowledge
Increasing Conversations/Dialogues
Increasing Education
Increasing Testing
Raising Awareness
Reducing Stigma
Funded By:
Partnership between MTV Networks International, UNAIDS, UNICEF and PEPFAR
Audiences:
Youth/Teens
Geographic Area:
National
Focus Area:
HIV and AIDS
Facebook URL:
Youtube URL:
Twitter URL:
Campaign ID:
120
Last Updated: