Tuberculosis (TB) is one of the world’s leading infectious disease killers, and it is both contagious and deadly. Up to 13 million people are living with latent tuberculosis infection in the United States. Without treatment, 5-10% will develop into TB disease. Yet, the notion that TB is no longer a problem persists.
The Centers for Disease Control and Prevention (CDC)’s Think. Test. Treat TB campaign aims to reach those most at risk for latent tuberculosis (TB) infection, also known as inactive TB, and their healthcare providers to encourage TB testing and accelerate elimination of this treatable disease. Think. Test. Treat TB is the first national multilingual communications campaign to increase testing for inactive TB, a major health disparity among Asian Americans.
The goal of Think. Test. Treat TB is to change attitudes around TB by raising awareness for TB as a serious and potentially fatal issue among those at risk.
- Building Followership/Partnerships
- Reducing Rate of Infection
- Reducing Stigma
- Changing Attitudes
- Increasing Testing
- Increasing Education
- Increasing Conversations/Dialogues
- Increasing Access to Care
- Expanding Knowledge
- TB
- National