SMS/Texting

The National African American Hepatitis C Action Day (NAAHCAD) campaign is a community mobilization initiative aimed at reducing the high incidence of HCV infection in black communities by drawing attention to this neglected health disparity and promoting education, testing, and treatment. People in...

Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who have...

Many Shades of Gay was a multimedia campaign that ran from June 2012 to October 2014. It communicated that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community, and focused on encouraging...

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a...