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The National African American Hepatitis C Action Day (NAAHCAD) campaign is a community mobilization initiative aimed at reducing the high incidence of HCV infection in black communities by drawing attention to this neglected health disparity and promoting education, testing, and treatment. People in communities of color are encouraged to visit testing centers and be screened for HCV infection—a silent killer that, if left undetected, can lead to life-threatening liver disease, including liver cancer. The campaign invites organizations to support the day by signing-on to host activities in your City on or leading up to July 25.
Campaign Website:
Date Created:
Campaign Format:
Billboard
Training
Web site
Toll-Free Number
Social media
SMS/Texting
Radio
Print
Contact Person:
Melissa Baker
Contact Phone:
212-614-0023
Contact Email:
Organization Name:
National Black Leadership Commission on AIDS, Inc
Campaign Objectives:
Reducing Rate of Infection
Reducing Stigma
Raising Awareness
Increasing Testing
Increasing Education
Increasing Conversations/Dialogues
Increasing Access to Care
Expanding Knowledge
Funded By:
National Black Leadership Commission on AIDS, Inc.
Audiences:
Hispanics/Latinos,
Rural Communities
Geographic Area:
National
Facebook URL:
Twitter URL:
Campaign ID:
1108
Last Updated: