Behavior change at individual and community levels can be complex to affect and measure. Using evidence-based health communication strategies and best practices can streamline and often improve behavior change initiatives for public health. Here you’ll find resources that can support your ongoing or upcoming health communication planning, research activities, disease prevention efforts, and program development and evaluation, including resources on topics like:
- Research and Evaluation
- Language and Literacy
- Health Communication Journals
Health communication can take many forms, both written and verbal, traditional and new media outlets. While you might be excited to get started with your new program, you must first develop a sound strategic plan. All strategic communication planning involves some variation on these steps
- Identify the health problem and determine whether communication should be part of the intervention
- Identify the audience for the communication program and determine the best ways to reach them
- Develop and test communication concepts, messages, and materials with representatives of the target audiences
- Implement the health communication program based on results of the testing
- Assess how effectively the messages reached the target audience and modify the communication program if necessary
For more information on the planning process, see Health Communication Basics.
Budgets for health communication initiatives vary. If your funds are limited, there are still opportunities to develop and implement health communications plans. Here are some tips for working effectively and efficiently on a tight budget:
- Work with partners who can add their resources to your own
- Conduct activities on a smaller scale
- Use volunteer assistance from health communications specialists who may be able to offer pro bono services or consider retired specialists or professors and graduate level students from the local college/university
- Seek out existing information and approaches developed by programs that have addressed similar issues to reduce developmental costs. See Campaign Resources page for examples.
Don't let budget constraints keep you from setting objectives, learning about your intended audience, or pretesting. Neglecting any of these steps could limit your program's effectiveness before it starts.
These resources will help you develop and deliver your health communication plans.
Gateway to Health Communication and Social Marketing Practice
From CDC, offers resources to build health communications and social marketing campaigns. Includes resources on audience, campaigns, channels, tools, risk communication, and evaluation.
Reaching Specific Populations
From CDC’s Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on strategies to reach particular audiences relevant for any public health campaign.
Making Health Communication Programs Work: A Planner's Guide
A publication from the National Cancer Institute (also called the Pink Book), a revision of the original 1989 guide offering planning steps for health communications programs.
Healthy People 2020: Health Communication and Health Information Technology
Overview, objectives, and interventions and resources from the US Department of Health and Human Services.
Health Communication, Health Literacy, and e-Health
From the US Department of Health and Human Services, a list of resources, including information on health literacy and e-health.