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Health Communication Strategies: Research and Evaluation

Research and Evaluation
From CDC’s Gateway to Health Communication and Social Marketing Practice, resources to assist in formative research and evaluation.

Gaining and Using Target Audience Insights

Evaluating the Success of Your Counter-Marketing Program
From CDC’s Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers research and evaluation information relevant for any public health campaign.

CDC Proof Works
Resources to create an effective evaluation strategy.

Evaluation Primer on Health Risk Communication Programs
From the Agency for Toxic Substances and Disease Registry, covers key principles and techniques to assist health risk communicators to improve their overall effectiveness in evaluating health risk messages and materials.

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