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KnoWyo

Inspired by the statistic that one in 17 Wyoming youth between 15 and 25 years old has an STD, the Wyoming Department of Health is reorganizing its KnoWyo program to target a younger audience between the ages of 13 and 25. The federally funded program allows individuals to print a voucher for free STD and HIV tests at local clinics. The campaign emphasizes using the hashtag #make1countare on its Facebook and Twitter pages. The hashtag slogan is meant to encourage youth to collect a urine sample for testing from one of the estimated 2,500 times in a year that they will go to the bathroom.
Campaign Web Site
http://knowyo.org/
Date Created
February 2014
Campaign Format
Billboard, Web site, Social media, Games, Other
Contact Person
Tai Wright
Contact Phone
307-777-3562
Contact E-mail
tai.wright1@wyo.gov
Organization Name
Wyoming Department of Health
Campaign Objectives
Changing Attitudes, Collecting Information/Research, Increasing Access to Care, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection, Reducing Stigma
Audiences
Hispanics/Latinos, LGBT Populations, Low Socio-economic Status Populations, Men Who Have Sex With Men(MSM), American Indian or Alaska Native/Tribal Populations, Rural Communities, Urban Communities, Youth/Teens
Geographic Area
State
Focus Area
HIV/AIDS, STDs, TB, Viral Hepatitis

Campaign ID: 

210

Last Updated: 

6/11/15