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Know Hepatitis B™ is a national multilingual, multi-year communications campaign to increase testing for hepatitis B among Asian Americans and Pacific Islanders. Though this group makes up less than 5 percent of the U.S. population, they account for more than half of the 1.2 million Americans estimated to be living with hepatitis B. The campaign aims to reach millions of Asian Americans and Pacific Islanders, particularly those that need information in their languages, including English, Chinese, Korean, and Vietnamese. The campaign is also designed to educate healthcare providers and partners. Know Hepatitis B™ is a partnership between CDC and Hep B United.
Format:
Web site,
Television,
Social media,
Print
Campaign Started Date:
ID:
180
- Raising Awareness
- Increasing Testing
- Increasing Education
- Expanding Knowledge
- National