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Since its inception in 2000, HIV Stops With Me is a multifaceted, national social-marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues. The campaign focuses on the personal strengths of people living with HIV and affirms their ability to display these qualities in their everyday life to tear down the stigma associated with HIV. Website visitors can engage with the spokesmodels, read about issues related to HIV/AIDS and learn about local services. The campaign has been nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation), and received a Webby Award for Best Health Website. The campaign is currently running throughout New York State, with campaign spokesmodels in New York City, Long Island, Hudson Valley, Albany, Rochester, Syracuse and and Buffalo.
Campaign Website:
Campaign Format:
Print
Web site
Social media
Contact Person:
Sheldon Desouza
Contact Phone:
718-729-1500
Contact Email:
Organization Name:
Better World Advertising
Campaign Objectives:
Changing Attitudes
Increasing Conversations/Dialogues
Expanding Knowledge
Raising Awareness
Reducing Stigma
Increasing Education
Funded By:
Centers for Disease Control and Prevention
Audiences:
People Living with HIV/AIDS
Geographic Area:
Regional
Focus Area:
HIV and AIDS
Facebook URL:
Campaign ID:
133
Last Updated: