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HIV Stops With Me

Since its inception in 2000, HIV Stops With Me is a multifaceted, national social-marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues. The campaign focuses on the personal strengths of people living with HIV and affirms their ability to display these qualities in their everyday life to tear down the stigma associated with HIV. Website visitors can engage with the spokesmodels, read about issues related to HIV/AIDS and learn about local services. The campaign has been nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation), and received a Webby Award for Best Health Website. The campaign is currently running throughout New York State, with campaign spokesmodels in New York City, Long Island, Hudson Valley, Albany, Rochester, Syracuse and and Buffalo.
Campaign Format
Print, Web site, Social media
Contact Person
Sheldon Desouza
Contact Phone
Organization Name
Better World Advertising
Campaign Objectives
Changing Attitudes, Increasing Conversations/Dialogues, Expanding Knowledge, Raising Awareness, Reducing Stigma, Increasing Education
Funded By
Centers for Disease Control and Prevention
People Living with HIV/AIDS
Geographic Area
Focus Area

Campaign ID: 


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