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The Graying of AIDS was initially produced for Time Magazine in 2006, as both a photo and multimedia essay to draw attention to the aging demographics of people living with the virus in the United States. Publication was timed to coincide with the release of ACRIA‘s groundbreaking ROAH study during the 25th anniversary year of the epidemic. Nine individuals from Illinois, Florida, New Jersey and New York were interviewed and photographed for this initial publication. The educational campaign was created by Katja Heinemann, a visual journalist, and Naomi Schegloff, a health educator.
Campaign Website:
Campaign Format:
Print
Web site
Social media
Contact Person:
Katja Heinemann
Contact Phone:
000-000-0000
Contact Email:
Organization Name:
The Graying of AIDS
Campaign Objectives:
Building Followership/Partnerships
Increasing Conversations/Dialogues
Expanding Knowledge
Raising Awareness
Increasing Education
Audiences:
Older Adults/Seniors,
People Living with HIV/AIDS
Geographic Area:
National
Focus Area:
HIV and AIDS
Other Social Media URL:
Facebook URL:
Twitter URL:
Campaign ID:
173
Last Updated: