To motivate the public to take action to protect and improve their sexual health, NCSH members agreed that it was key to identify and promote the benefits of doing so, the core action steps to good sexual health, and a short, simple definition of sexual health.
Based on qualitative and quantitative testing, the NCSH created a series of message frameworks to help professionals communicate effectively and succinctly with the public about sexual health. The series of frameworks include: overall sexual health messaging (definition, benefits, and action steps), definition of sexual health, overall benefits of good sexual health, Five Action Steps to Good Sexual Health, additional message frameworks relating to detailed benefits of good sexual health and the Five Action Steps.