Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who have...
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The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working with...
Status Sexy is a grassroots movement to increase testing and decrease the stigma around HIV for young men. This site is a place for young men to get the facts on HIV and express themselves as the generation that has only known the world with HIV/AIDS as a part of it. No matter the outcome of the...
Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages...