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Be The Generation was created to promote awareness, understanding, and support for biomedical prevention research, including HIV vaccines, microbicides, pre-exposure prophylaxis research (PrEP) and treatment as prevention (TasP). The campaign was initiated under the National Institute of Allergy and...

The Veterans Health Administration created this campaign to promote early diagnosis and encourage every veteran to get tested for HIV at least once. There are campaign materials geared to veterans and to providers, including fact sheets, posters, and a web badge.