CDC’s Let’s Stop HIV Together (Together) campaign is the national campaign of the Ending the HIV Epidemic in the U.S. (EHE) initiative and the National HIV/AIDS Strategy. Together is an evidence-based campaign created in English and Spanish. It aims to empower communities, partners, and health care...
Inspired by the statistic that one in 17 Wyoming youth between 15 and 25 years old has an STD, the Wyoming Department of Health is reorganizing its KnoWyo program to target a younger audience between the ages of 13 and 25. The federally funded program allows individuals to print a voucher for free...
Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who have...
The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working with...
Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages...
The Learn the Link campaign continues to raise awareness among the young generation of the real risks of drug use for transmitting HIV, and it encourages them to share this information with their peers to prevent the spread of this disease. The campaign uses TV, print, and Web public service...
The campaign encourages people of all ages to get tested for HIV and reminds people that "regardless of age, people can be at risk for HIV if they have unprotected sex or share needles." The images used in the campaign reflect the diversity of women and men in terms of age, race and culture.
The I Love My Boo campaign seeks to address homophobia and reduce the spread of HIV with its precise focus on populations most susceptible to the disease. Featured throughout New York City, ILMB directly challenges homophobia and encourages all who come across it to critically re-think notions of...