Positive Spin is a digital educational tool developed by AIDS.gov that uses the power of personal stories and video to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The campaign encourages people to share their story on social media using...
The Information Is Powerful Medicine campaign aims to increase awareness of HIPAA rights and benefits among HIV-positive Black men who have sex with men. Campaign materials include a website, web banners, brochures, and posters. Ads will also appear in national publications, websites, and social...
Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who have...
The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working with...
Status Sexy is a grassroots movement to increase testing and decrease the stigma around HIV for young men. This site is a place for young men to get the facts on HIV and express themselves as the generation that has only known the world with HIV/AIDS as a part of it. No matter the outcome of the...
Hep B United Philadelphia is a community owned coalition and campaign led by the Hepatitis B Foundation to eliminate local health disparities associated with hepatitis B and liver cancer. Their goals are to improve awareness, screening, vaccination and linkage to care for high-risk underserved...
Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages...
The Learn the Link campaign continues to raise awareness among the young generation of the real risks of drug use for transmitting HIV, and it encourages them to share this information with their peers to prevent the spread of this disease. The campaign uses TV, print, and Web public service...
The campaign encourages people of all ages to get tested for HIV and reminds people that "regardless of age, people can be at risk for HIV if they have unprotected sex or share needles." The images used in the campaign reflect the diversity of women and men in terms of age, race and culture.
The I Love My Boo campaign seeks to address homophobia and reduce the spread of HIV with its precise focus on populations most susceptible to the disease. Featured throughout New York City, ILMB directly challenges homophobia and encourages all who come across it to critically re-think notions of...