With chlamydia the most commonly reported communicable disease in the city, the Boston Public Health Commission created a new awareness campaign “It Could Be Hiding In You” to underscore the ease of preventing, testing for, and treating chlamydia. The goal of the campaign is for all Boston youth...
The National African American Hepatitis C Action Day (NAAHCAD) campaign is a community mobilization initiative aimed at reducing the high incidence of HCV infection in black communities by drawing attention to this neglected health disparity and promoting education, testing, and treatment....
Find Your Frequency is a social marketing campaign funded by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80 percent of all HIV cases in Washington state. The campaign encourages men who...
The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working...
Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features...
The Learn the Link campaign continues to raise awareness among the young generation of the real risks of drug use for transmitting HIV, and it encourages them to share this information with their peers to prevent the spread of this disease. The campaign uses TV, print, and Web public service...
BASUAH promotes HIV/AIDS awareness among communities of color through education, collaboration, and community engagement. The campaign includes a website, social media, widget, and texting services to locate test sites and health events and to test knowledge. There is also a blog for teens...
