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Not Right Now

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The NOT RIGHT NOW campaign urges teens to think about the consequences BEFORE they have sex, make a plan for sexual health, and speak up for themselves. It aims to empower teens to take control of their sexual health today, so that they can have brighter, better future tomorrow. The campaign's resources include information on STIs, tips on how teens can talk to their partner about sex, and a health center locator. The project began as a county-wide outreach program in Horry and Spartanburg counties, then expanded into a statewide campaign.

It Could Be Hiding In You

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With chlamydia the most commonly reported communicable disease in the city, the Boston Public Health Commission created a new awareness campaign “It Could Be Hiding In You” to underscore the ease of preventing, testing for, and treating chlamydia. The goal of the campaign is for all Boston youth and young adults who are sexually active to use protection and get tested. The campaign includes posters in schools and the public transit system, a website that provides information on chlamydia and a listing of free and confidential testing sites, and a social media presence.


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Inspired by the statistic that one in 17 Wyoming youth between 15 and 25 years old has an STD, the Wyoming Department of Health is reorganizing its KnoWyo program to target a younger audience between the ages of 13 and 25. The federally funded program allows individuals to print a voucher for free STD and HIV tests at local clinics. The campaign emphasizes using the hashtag #make1countare on its Facebook and Twitter pages. The hashtag slogan is meant to encourage youth to collect a urine sample for testing from one of the estimated 2,500 times in a year that they will go to the bathroom.

The Sex Pact

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The Sex Pact Designed to increase and normalize condom use among young black men in Washington, DC. It includes a moderated discussion board for youth on sexual health topics, a sign-up form and delivery management system for campaign kits, and a page for youth to submit and vote on student-created sexual health education videos.

Know Now. Get Tested. Get Treated for HIV and STDs.

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The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities via print, radio, and a significant amount of grassroots work, including rallies, testing events, poster and brochure distribution, and working with partners and grantees to touch those most at-risk of contracting HIV or other STDs.

Take Control!

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The New York State Department of Health's Take Control! public health campaign is designed to provide New York State teens and young adults with information and local resources to promote positive sexual health. The campaign supports and encourages responsible sexual health choices including delaying sexual intercourse. For those who are sexually active and/or wish to learn how to make informed sexual health choices, messages focus on safer sex, condom use, birth control methods, and STD/HIV information and testing.

Take Control Philly

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TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.


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Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.

We R Native

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We R Native is a multimedia health resource for Native teens and young adults developed and managed by Project Red Talon, an STD/HIV prevention program of the Northwest Portland Area Indian Health Board. The campaign includes an interactive Web site, a text messaging service (text NATIVE to 24587), a Facebook page, a YouTube channel, a Twitter feed, and printed marketing materials. All content has been reviewed by Native youth and experts in the fields of public health, mental health, and community engagement.

It's Time

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It’s Time is a campaign created by the San Mateo County STD/HIV Program to encourage residents, specifically youth and young adults, to get tested for STDs and HIV. Residents can call, text, or go to for testing information. San Mateo County has an STD clinic as well as Testing on Demand (TOD), which is a mobile testing service that will arrange a time and location to provide testing or results. This campaign is being displayed on San Mateo County buses as well as the internet.


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