The New York State Department of Health's Take Control! public health campaign is designed to provide New York State teens and young adults with information and local resources to promote positive sexual health. The campaign supports and encourages responsible sexual health choices including delaying sexual intercourse. For those who are sexually active and/or wish to learn how to make informed sexual health choices, messages focus on safer sex, condom use, birth control methods, and STD/HIV information and testing.

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.

We R Native is a multimedia health resource for Native teens and young adults developed and managed by Project Red Talon, an STD/HIV prevention program of the Northwest Portland Area Indian Health Board. The campaign includes an interactive Web site, a text messaging service (text NATIVE to 24587), a Facebook page, a YouTube channel, a Twitter feed, and printed marketing materials. All content has been reviewed by Native youth and experts in the fields of public health, mental health, and community engagement.

It’s Time is a campaign created by the San Mateo County STD/HIV Program to encourage residents, specifically youth and young adults, to get tested for STDs and HIV. Residents can call, text, or go to www.smchealth.org/std for testing information. San Mateo County has an STD clinic as well as Testing on Demand (TOD), which is a mobile testing service that will arrange a time and location to provide testing or results. This campaign is being displayed on San Mateo County buses as well as the internet.

Many Shades of Gay was a multimedia campaign that ran from June 2012 to October 2014. It communicated that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community, and focused on encouraging gay and bisexual men to have regular HIV screening. The interactive and educational website allowed users to create more than 10,000 personalized avatars, and successfully pioneered using digital social media to prevent HIV and increase testing efforts.

We Are Members of This Community was formed to raise awareness of the issues that African American gay population face and to help end homophobia and the violence it spreads through hate. It is a resource for men who have sex with men (MSM) in the prevention and risk reduction of sexually transmitted diseases (STDs). It is also a resource for anyone looking for information about sexual orientation, how to educate others about homophobia and bullying. There is also educational information for parents with sons or daughters who identify as gay or lesbian.