The New York State Department of Health's Take Control! public health campaign is designed to provide New York State teens and young adults with information and local resources to promote positive sexual health. The campaign supports and encourages responsible sexual health choices including delaying sexual intercourse. For those who are sexually active and/or wish to learn how to make informed sexual health choices, messages focus on safer sex, condom use, birth control methods, and STD/HIV information and testing.

The Information Is Powerful Medicine campaign aims to increase awareness of HIPAA rights and benefits among HIV-positive Black men who have sex with men. Campaign materials include a website, web banners, brochures, and posters. Ads will also appear in national publications, websites, and social media.

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.

The Graying of AIDS was initially produced for Time Magazine in 2006, as both a photo and multimedia essay to draw attention to the aging demographics of people living with the virus in the United States. Publication was timed to coincide with the release of ACRIA‘s groundbreaking ROAH study during the 25th anniversary year of the epidemic. Nine individuals from Illinois, Florida, New Jersey and New York were interviewed and photographed for this initial publication. The educational campaign was created by Katja Heinemann, a visual journalist, and Naomi Schegloff, a health educator.

The Empowered campaign highlights the power of ALL women to change the course of the disease, as well as make a difference through every day actions, whether they are mothers, daughters, sisters, friends, partners. Empowered is under the Greater Than AIDS campaign umbrella. Grammy Award-winning artist and HIV advocate Alicia Keys teamed with Greater Than AIDS for this targeted campaign.

With Me Comes a Cure is a social marketing campaign aimed at inspiring community action against HIV/AIDS. Highlights the work that everyday people are doing (and can do) to fight HIV,educating African American women, gay men, and youth - those most impacted by HIV - about HIV testing, HIV prevention, and the sound science needed to bring an end to the epidemic.

Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and acceptance of the LGBT people in their lives. It includes a Web site, story cards, outdoor advertising, and social media. The campaign features messages such as "Whose life could you change with love?" It was developed in response to a CDC study which found a large increase in HIV infection in young African American gay and bisexual men in Milwaukee.

Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning through an interactive Web site, social media, a texting service for sexual health questions, events, and statewide advertising. The campaign is a partnership between the Colorado Department of Public Health and Environment and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign features materials both in English and in Spanish.

We R Native is a multimedia health resource for Native teens and young adults developed and managed by Project Red Talon, an STD/HIV prevention program of the Northwest Portland Area Indian Health Board. The campaign includes an interactive Web site, a text messaging service (text NATIVE to 24587), a Facebook page, a YouTube channel, a Twitter feed, and printed marketing materials. All content has been reviewed by Native youth and experts in the fields of public health, mental health, and community engagement.