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Take Control Philly

TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with at-risk youth. Campaign strategies include a condom art contest, free condoms by mail, an app that locates the nearest condom dispensers, Facebook Ads campaign, and Facebook contests with giveaways like status shoes and rap concert tickets. A targeted, short-term campaign, She Takes Control, targeted young women. The campaign effectively used Facebook Ads to increase Facebook likes, condom orders, and visitors to the website.

Date Created
April 2011
Year Ended
2016
Campaign Format
Print, Web site, Social media, Other
Contact Person
Matt Prior
Contact Phone
215-685-6800
Contact E-mail
matt.prior@phila.gov
Geographic Area Detail

Campaign ID: 

175

Last Updated: 

6/15/15