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Jade Ribbon Campaign

In May 2001 the Asian Liver Center launched the Jade Ribbon Campaign in the San Francisco Bay area to spread awareness about hepatitis B and liver cancer in the Asian community. Since then, the campaign has spread across the country and around the world uniting people from all walks of life in the fight against hepatitis B and liver cancer. Partners of the Jade Ribbon Campaign include over 400 groups of community organizations and federal agencies, including the CDC and other US Department of Health and Human Services agencies, and the National Hepatitis B Task Force for Immunization. The objective of the campaign is to increase awareness and provide ethnic-sensitive health information to the API community and health professionals in an effort to reduce this major health disparity and improve API health. This multimedia campaign includes an outreach arm entitled Team HBV, and has created TV PSAs, radio shows, bus ads, lectures in the community and more.
Date Created
April 2017
Year Ended
Campaign Format
Print, Social media, Television, Toll-Free Number, Web site
Contact Person
Chelsea Xu
Contact Phone
Contact E-mail
Organization Name
Jade Ribbon Campaign
Campaign Objectives
Expanding Knowledge, Raising Awareness
African Americans, African Americans/Blacks, Asian & Pacific Islanders, At Risk Persons, At Risk Youth, LGBT Populations, Men Who Have Sex With Men(MSM), Public Health Professionals/Providers, Rural Communities, Urban Communities, Youth/Teens
Geographic Area
Focus Area
Viral Hepatitis

Campaign ID: 


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