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Act Against AIDS™

Act Against AIDS™ is a multi-faceted national communication campaign launched by CDC and the White House to combat complacency about the HIV/AIDS crisis in the United States, refocus national attention on the domestic epidemic, and reduce HIV incidence. Act Against AIDS™ focuses on raising HIV awareness among all Americans, and reducing the risk of infection among the hardest-hit populations – gay and bisexual men of all races; African Americans; Latinos; and other communities disproportionately affected. The multiple campaign phases use mass media (TV, radio, newspapers, magazines, and the Internet) and direct-to-consumer communication channels to deliver important HIV prevention messages. Since its launch in April 2009, the Act Against AIDS™ campaign has reached more than one billion media impressions through TV, radio, donated media space, Web videos and advertising across the country. The Act Against AIDS™ campaign also supports the Act Against AIDS Leadership Initiative (AAALI), a network of national African American, Latino, and LGBT (lesbian, gay, bisexual and transgender) organizations working to educate and mobilize their communities on HIV prevention. The Act Against AIDS™ campaign is one critical component of CDC's comprehensive HIV prevention efforts. For more information, see the AIDS Against AIDS original press release, the AAALI expansion announcement and the campaign's first one-year report.
Date Created
April 2009
Campaign Format
Web site
Contact Person
Jill Smith
Contact Phone
404-639-2072
Contact E-mail
cdcinfo@cdc.gov
Organization Name
Centers for Disease Control and Prevention
Campaign Objectives
Building Followership/Partnerships, Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection
Geographic Area
National
Focus Area
HIV/AIDS

Campaign ID: 

81

Last Updated: 

6/9/15