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The National African American Hepatitis C Action Day (NAAHCAD) campaign is a community mobilization initiative aimed at reducing the high incidence of HCV infection in black communities by drawing attention to this neglected health disparity and promoting education, testing, and treatment. People in communities of color are encouraged to visit testing centers and be screened for HCV infection—a silent killer that, if left undetected, can lead to life-threatening liver disease, including liver cancer. The campaign invites organizations to support the day by signing-on to host activities in your City on or leading up to July 25.
Format:
Billboard,
Training,
Web site,
Toll-Free Number,
Social media,
SMS/Texting,
Radio,
Print
Campaign Started Date:
ID:
1108
- Reducing Rate of Infection
- Reducing Stigma
- Raising Awareness
- Increasing Testing
- Increasing Education
- Increasing Conversations/Dialogues
- Increasing Access to Care
- Expanding Knowledge
- National
Melissa Baker